BAMMC Full Form

BAMMC Full Form stands for Bachelor of Arts in Multimedia and Mass Communication, undergraduate degree program in jouranalism, media and communication designed for students who are interested to make career in Jouranalism. The duration of the course is three years that includes various aspects of media, mass communication, printing media, digital media and broadcast media. This course develops necessary skills in individuals that are required in the field of media like communication skills, technical and story telling skills. These skills are necessary to make public relations in jouranalism and for advertising. In Today's era the demand for skilled media professionals is increasing day by day, this program fulfillf the demand and encourage students to make career by providing dynamic and evolving media industry.

Importance of Multimedia & Mass Communication

• Effective Information Dissemination – Spreading news, updates, and important information to the public in an efficient manner.

• Influences Public Opinion – Influencing perception through journalism, advertising, and digital content.

• Promotes Creativity – Infuses creativity into storytelling, content creation, and multimedia production.

• Improvements Business Communication – Helping companies with branding, marketing, and corporate communications.

• Social Awareness – Awareness about social, political, and environmental issues. 

• Growth of Digital Media – Digital journalism, blogging, and social media.

• Encourages Freedom of Expression – Enables individuals and organizations to express their opinions freely.

• Boosts Economic Development – Creation of employment opportunities and the development of the media industry.

Duration of BAMMC Course

The Duration of Bachelor of Arts in Multimedia and Mass Communication is three years including six semesters. BAMMC is a Bachelor degree or undergraduate program that is designed for the students who want to make their career in theld of media and journalism. The structure of the course covers all branches of medias like mass media, journalism, advertising and digital communication. In the duration of three years of the course students gain theoretical knowledge as well as practical skills with real time projects, internships and industry relevant curriculum. This program transforms those individuals into professionals in media management, multimedia production and communication strategies that are required the industry of media.

Eligibility Criteria for BAMMC

• Educational Requirements: Candidates should be 10+2 passed out from a recognized state or central board.

• Minimum Marks:  Candidate should have atleast 50% marks in 10+2 standard, however some relaxation is provided to reserved categories.

• Stream Preference:  Students belong to any stream like Arts, Commerce or Science can apply for this course.

• Entrance Exam: Candidates need to qualify entrance exam in some colleges if required.

• Language Proficiency:  Candidates may need to be proficient in English language and communication skills is preferred.

Specializations in BAMMC

Career Opportunities and Salary for BAMMC Graduates in India

BAMMC Curriculum and Subjects

First Year Subjects

Semester 1

• Effective Communication – I
• Fundamentals of Mass Communication
• Introduction to Computers
• Landmarks in World History
• Introduction to Sociology
• Economics

Semester 2

• Effective Communication – II
• Political Concepts & Indian Political System
• Principles of Marketing
• Introduction to Psychology
• Introduction to Literature
• Print Production & Photography

Second Year Subjects

Semester 3

• Media Studies
• Understanding Cinema
• Introduction to Public Relations
• Introduction to Advertising
• Corporate Communication
• Radio & Television

Semester 4

• Mass Media Research
• Organizational Behavior
• Film Communication – I
• Journalism & Public Opinion
• Copywriting
• Media Planning & Buying

Third Year Subjects

Semester 5

• Digital Media
• Advertising & Marketing Research
• Journalism – Reporting
• Brand Building
• Communication Theories
• Film Communication – II

Semester 6

• Media Laws & Ethics
• Advertising Strategies
• Journalism – Editing
• Contemporary Issues
• Financial Management for Media
• Final Year Project

Practical Training & Internships in BAMMC

• Hands-on Experience – Students undergo practical training in media-related fields like journalism, advertising, and public relations.

• Industry Exposure – Internships with media houses, advertising agencies, news channels, and digital marketing firms provide real-world experience.

• Skill Development – Practical assignments focus on content creation, video editing, media planning, and reporting.

• Networking Opportunities – Internships help build connections with industry professionals and enhance job prospects.

• Portfolio Building – Interns develop portfolios showcasing their skills, which are crucial for job applications in the media industry.

• Project Work – Final-year projects integrate academic learning with practical skills, preparing students for the industry.

Top Recruiters Hiring BAMMC Graduates

Broadcast Media

• Sony Entertainment Television
• Discovery Communications India
• Red FM
• Radio Mirchi
• Viacom18

Advertising & Marketing

• Leo Burnett
• Publicis Groupe
• Ogilvy & Mather
• JWT India
• DDB Mudra Group

Media Industry

• The Times of India
• BBC
• NDTV
• Star India
• Zee Media

Public Relations

• FleishmanHillard
• Adfactors PR
• Genesis Burson Marsteller
• Edelman
• Weber Shandwick

Digital and Social Media

• Google India
• Amazon India
• Facebook
• LinkedIn
• Twitter

The BAMMC full form that represents Bachelor of Arts in Multimedia and Mass Communication is a degree program that enables students gain necessary skills in the field of media nd journalism it involves communication and and story telling skills. Multimedia production, opening up diverse career opportunities in journalism, advertising, public relations, digital media, and more. With hands-on experience through internships and practical training, graduates are well-prepared to enter dynamic industries. Top recruiters across various sectors value BAMMC graduates for their creativity, communication expertise, and technical knowledge, making this program a solid foundation for a successful career in the ever-evolving media landscape.