The BAMMC (Bachelor of Arts in Multimedia and Mass Communication) degree typically incorporates guest lectures by professionals in the field as part of its curriculum. Such sessions acquaint students with current industry practices, the latest trends, and job opportunities in the field of media, journalism, advertising, and public relations. Experts from industry present their experience, case studies, and precious feedback that facilitates a connection between learning and its applications. Guest lectures give students an insight into the way the media business works and enable them to learn from professionals with hands-on experience.
In addition, these sessions are networking opportunities where students get to meet experts, pose questions, and even venture into internship or employment opportunities. Having guest speakers from different fields—broadcasting, digital marketing, film production, and corporate communication—means that students get exposed to a variety of views. Through these lectures, students become more appreciative of industry innovations and challenges, which equips them for prosperous careers in the ever-changing media and communication industry.