Bachelor of Arts in Multimedia and Mass Communication (BAMMC) has specialization fields in the third year, between which students may opt for either Advertising or Journalism. The Advertising specialization is branding, digital marketing, consumer psychology, and creative strategy, perfect for those looking to pursue a career in public relations, media planning, and marketing. The Journalism specialization deals with reporting, editing, investigative reporting, and media ethics, equipping the student for jobs in news agencies, digital media, and print journalism.
By choosing a specialization, students attain specialized knowledge and hands-on expertise specific to their career goals. Students who pursue Advertising can have careers in content development, social media advertising, and campaign strategy, while students of Journalism may become reporters, editors, or media analysts. The course bridges theoretical education and practical experience with internships and projects, where students acquire the skills necessary to succeed in today's fast-evolving media scene.