BAMMC (Bachelor of Arts in Multimedia and Mass Communication) and BMM (Bachelor of Mass Media) are closely aligned courses, but BAMMC is a newer version launched to keep up with changing media trends. Whereas BMM had mostly dealt with conventional mass communication, journalism, and advertising, BAMMC integrates a broader syllabus that involves digital media, multimedia production, and new-age communication technologies. This shift acknowledges the increasing importance of digital platforms, content production, and new-age media professions.
The shift from BMM to BAMMC makes sure that the students get hands-on experience of the modern-day media environments, including social media, online marketing, and multimedia reporting. Colleges and universities have modified their curriculum to cover topics such as graphic design, video making, and new-generation journalism, ensuring BAMMC becomes more contemporary for the digital era. The overall goal does not change—it is still to equip students to work in media, journalism, advertising, and public relations—but now with greater emphasis on current industry trends and skill demands.