The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is an undergraduate degree course for candidates interested in media, journalism, advertising, and digital communication. Eligible candidates should have passed their 10+2 (HSC) or equivalent examination from a recognized board with a minimum aggregate of 50% marks. Reserved category candidates (SC/ST/OBC) can get relaxation of 5%, lowering the requirement to 45%. Although it is open to students of all streams—Arts, Commerce, and Science—the colleges might favor students who have English as a mandatory subject.
BAMMC admissions are merit-based for most institutions, although entrance tests or interviews are held by some universities. The candidate with good communication skills, creativity, and a passion for media-related fields has an upper hand. The course provides students with insights in journalism, digital media, advertising, and public relations. Because BAMMC is a coveted course in major cities such as Mumbai, admissions cutoffs could be cutthroat. Prospective students must inquire into the specific eligibility criteria of the college or university they aspire to join.