The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) curriculum deals with the different areas of media, communication, and journalism. The core courses are Journalism, in which the students learn reporting, news writing, and ethics, and Advertising, in which branding, copywriting, and marketing techniques are studied. Corporate communication and media relations are learned in Public Relations and how mass media affects society are studied in Media Studies. Digital Media and Content Writing emphasize the development of content for websites, blogs, and social media.
BAMMC also incorporates applied subjects such as Photography and Film & Television Production, which address camera skills, editing, and narrative. Graphic Design adds to creativity with software applications such as Photoshop and Illustrator. Communication Skills build verbal and written skills, essential for media professionals. Media Laws and Ethics teach students legal rules and ethical principles of journalism and advertising. The course also covers emerging disciplines such as social media marketing and data analytics. With a combination of theory and practical training, BAMMC readies students for careers in media, journalism, advertising, and digital communication.