To excel in BAMMC (Bachelor of Arts in Multimedia and Mass Communication), one needs good communication skills since media practitioners need to communicate effectively with various audiences. Creativity is important in the production of content, whether for journalism, advertising, or public relations. Writing skills assist in creating interesting articles, scripts, and reports, while research skills assist in reporting accurately and being well-informed. Analytical mind is necessary for analyzing audience likes and dislikes, media trends, and communication strategy effectiveness.
Furthermore, expertise in digital marketing and social media is beneficial to handle the current media environment. Public relations and interpersonal skills facilitate networking and maintaining brand reputation. Flexibility is required as media is constantly evolving, so professionals need to update themselves on new technologies and trends. Knowledge of video production, graphic design, and photography strengthens multimedia storytelling. Teamwork and collaboration are essential, as media projects usually entail collaboration with multidisciplinary teams. With a mix of creativity, technical skills, and strategic thinking, BAMMC graduates can excel in diverse careers in the media industry.