No, you are not required to have previous media experience to pursue the Bachelor of Arts in Multimedia and Mass Communication (BAMMC) degree. This is an undergraduate program that is available to students with any academic background who are interested in media, journalism, advertising, or communications. The program offers core areas such as media ethics, content production, digital media, and public relations to ensure that the students acquire all the necessary skills and knowledge from the ground level.
BAMMC is designed to offer both theoretical and practical exposure, which enables students to hone their creative and analytical skills. The course offers workshops, internships, and projects that provide hands-on experience, so even those with no previous experience in media can opt for it. Whether you want to be a journalist, advertiser, filmmaker, or social media strategist, the course provides industry-specific skills. Through commitment and active engagement, students can establish a solid base in media and communication, irrespective of their background.