Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a three-year undergraduate program with a focus on all areas of media, journalism, advertising, and communication. The program aims to prepare students with core competencies in digital media, content creation, public relations, and broadcasting. The program spans six semesters and includes studies on media ethics, film studies, advertising strategy, public relations, photography, and digital marketing. BAMMC equips students for multifaceted careers in television, radio, print media, and the internet.
As the media sector has seen a rapid rise, BAMMC has emerged as a favorite among students who dream of working in journalism, advertising, and corporate communication. The course offers theoretical as well as practical learning in the form of internships, workshops, and live projects. Graduates may opt for jobs as journalists, content writers, social media specialists, or PR managers. Moreover, BAMMC offers a solid platform for further studies such as an MA in Mass Communication or Journalism. The course is perfect for those who are interested in storytelling, media production, and digital communication.