A BBA in Medical emphasizes the integration of business principles with healthcare industry knowledge. The subjects taught include: health management, which students are taught to perform administrative functions in health organizations; medical ethics, which features ethical issues in healthcare settings; and healthcare laws, exposing students to the legal framework within which healthcare practices ought to be conducted.
Besides management-oriented courses such as financial management and human resource management, students are also exposed to subjects like hospital administration, medical marketing, and healthcare information systems. These subjects arm the students with a comprehensive knowledge of the health sector, where business acumen is integrated with healthcare-specific knowledge, thus equipping them for managerial positions in hospitals, clinics, insurance companies, and pharmaceutical organizations. The course stresses the application of management techniques in health care to improve patient care, operational efficiency, and organizational performance.