Students majoring in BJMC learn important competencies that unite journalism with mass communication as well as media studies principles. Through its curriculum the educational program establishes advanced abilities for content creation including news stories and articles together with multimedia projects. The program provides specialized knowledge for digital media along with public relations expertise and advertising ability while instructing students about ethical journalism practices and media laws and research techniques. The course enables students to practice investigative and analytical thinking which leads them to verify facts before delivering balanced reports.
Through video production courses students learn the necessary skills to take positions in television broadcasting and online media platforms along with radio stations. Effective storytelling together with audience engagement becomes possible through the development of strong interpersonal and communication abilities. Students experience practical knowledge of social media management as well as content marketing while learning about branding methods. Through hands-on training and internships together with workshops students enhance their capabilities in media production as well as presentation skills. A graduate's skills lead them to hold positions in journalism along with public relations as well as corporate communication and digital marketing which provides them career flexibility in media professions.