BBA refers to Bachelor of Business Administration, one of the most pursued undergraduate programs which provides a glimpse for students into different aspects of business management. It usually lasts for three to four years, and it includes modules in accounting, marketing, human resources, and finance. It aims towards building a sound knowledge of business operations coupled with critical thinking and leadership skills to foster success in the corporate world.
The program is targeted at providing students with knowledge and skills to take on different positions in business management and even, entrepreneurship. It provides firm knowledge of business phenomena as well as management and organizational theories and their application in real life. A BBA graduate can work in diverse fields like marketing, finance, consulting, human resources, and operations management. In addition, a lot of students choose to advance their studies like MBA who wish to concentrate in a particular field of business to improve their employability. It has quite an appeal for the emerging workforce considering its broad focus.