Possessing a Bachelor of Journalism and Mass Communication enables one to venture into various media communication career paths. The graduates are qualified to hold positions such as journalists, reporters, editors, news anchors, and correspondents in print, radio, television, and online platforms. The public relations and corporate communication niches are also highly profitable as a professional tends to the brand image, crisis communication, and media relations of an organization. In advertising and marketing, BJMC graduates are welcomed in the industries for content writing, copywriting, and campaign creation and management. Moreover, the graduates can find work in digital media, social media, film making, and documentary production.
The expansion of digital spaces is creating more demand for careers in content creation, blogging, and influencer marketing. Many government media agencies, international organizations, and NGO’s have positions available for communication strategy and media outreach. Graduates with a BJMC degree stand a better chance with further specialization in postgraduate degrees in mass communication, media management, or journalism. A career as a freelancer and entrepreneur in media production, youtube, and podcasting also holds a lot of promise.