The Bachelor of Journalism and Mass Communication (BJMC) program enables students to pursue specialization in print journalism and digital media together with public relations and advertising as well as broadcast journalism and corporate communication. Universities let their students choose specific specialization courses to pick their preferred fields through the final semesters. Students who choose to advance in a particular field will become more skilled while gaining better professional prospects.
Students who want to become news reporters should select either print or broadcast journalism as their specialization whereas brand promoters should choose between advertising and public relations. The digital media specialization teaches students about producing online news content while creating innovative social media material for marketing brands through social platforms. Students who study corporate communication gain expertise needed to work with both internal and external organization communications departments. The knowledge base grows stronger through practical training combined with internships and projects in the selected field. Job opportunities in the competitive media industry improve dramatically when individuals choose to specialize in one particular area.