Air India Express, a Tata Group-promoted airline, is undergoing a brand makeover to represent its commitment to international service standards on domestic routes.
Key Points for Students Interested in Joining Aviation:
- Modern Look: The new identity of Air India Express will have a futuristic and modern design while still reflecting Indian cultural aspects.
- Affordable Premium: The airline aims to provide an affordable premium product to passengers, creating potential opportunities for those seeking a balance between quality and affordability.
- Cultural Inspiration: The airline's unique tail art, showcasing Indian monuments, cultural events, and wildlife, will continue to be part of its identity, creating an interesting aspect for students passionate about art and culture.
- Growth Opportunities: As Air India Express merges with AIX Connect, which recently received regulatory approval, there will be potential growth in the fleet and international operations, leading to more job opportunities in the aviation sector.
- FutureBrands Consulting: The global brand transformation company responsible for designing the new aircraft livery, presenting a chance for students interested in design, branding, and visual identity.
- Innovation and Progress: The new logo of Air India, 'The Vista,' signifies limitless possibilities and progressiveness, reflecting the airline's bold outlook for the future, which can inspire students looking for innovative and forward-thinking career paths.
,Air India Express's rebranding and expansion plans, along with the ongoing transformation of the aviation industry, offer students various avenues to explore in this dynamic field.
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